Content & AI Tools
Find where your content is thin, missing, or underperforming, and get AI-assisted suggestions to help you plan and improve it — with a built-in assistant that can answer questions about your own SEO data.
Content audit & gap analysis
See which existing pages are thin, outdated or underperforming, and which topics your competitors rank for that you don't currently cover — so new content and updates are targeted at real opportunities.
- Thin and underperforming page detection
- Competitor content-gap comparison
- Prioritised content opportunities
AI content briefs
Generate a structured brief for a target keyword or topic — covering suggested headings, questions to answer and related topics — to give writers a head start instead of a blank page.
- Suggested headings & structure
- Related topics and questions
- Ready to hand to a writer
AI on-page optimisation
Get suggested improvements for titles, meta descriptions, headings and internal links on a specific page, aimed at making it easier for both readers and search engines to understand what the page is about.
- Title & meta description suggestions
- Heading structure suggestions
- Internal linking suggestions
AI SEO Assistant
Ask plain-English questions about your own website's SEO data — rankings, issues, traffic, opportunities — and get an answer drawn from your account's own data, without digging through reports yourself.
- Natural-language questions about your data
- Explanations of notable changes
- Available from anywhere in the dashboard
Content explorer
Search any topic to see the content already ranking and being shared for it, with estimated traffic and top domains, before you commit to a brief.
- Search any topic, not just a keyword
- Estimated traffic and shares per result
- Top domains summarised per topic
Live SEO writing assistant
Real-time SEO guidance while you write — target keyword usage, structure and readability shown live beside your draft.
- Live target-keyword tracking
- Structure suggestions as you type
- Real-time readability guidance
Social post drafts
Generate X, LinkedIn, Facebook and Instagram drafts for each content calendar item, sized to the platform, then edit, approve and copy them.
- One request drafts every platform you tick
- Length and hashtag limits respected
- Draft and copy only — never auto-posted
Topic research
Break a broad topic into sub-topics, questions and headlines with search volumes, then send each one to a brief, the writing assistant or your calendar.
- Sub-topics grouped from related keywords
- Questions and headline ideas included
- No AI credits used for the grouping
Search is also happening inside AI assistants now, so it is worth knowing whether they mention you. AI Search Visibility tracks the questions your customers ask, shows which websites the answers cite, and points to the content you may need to create or improve.