Content explorer
Search any topic to see the content already ranking and being shared for it — estimated traffic, social shares, and publish dates — so you can research an angle before committing to a brief.
What's included
- Search by topic, not just exact keyword
- Estimated traffic and shares per result
- Filter and sort by recency, traffic or engagement
Results show what's already working for a topic across the web — not just your own site or your tracked competitors — so you can see the range of angles already covered and where there's still room for something better.
A saved search's top domains and publish-date spread give a quick read on whether a topic is dominated by a handful of big sites or genuinely open, before you invest in a full content brief.
How it works
Enter a topic, and results return ranked by estimated traffic or social engagement, filterable by date range and minimum traffic. Top domains for the topic are summarised separately, so you can see at a glance who already owns the space.
Why research before writing
- Avoid a crowded angle — see what's already been written well before choosing your own take.
- Spot a genuine gap — a topic with real search interest but thin existing coverage is worth prioritising.
- Feeds a content brief — pair findings here with AI content briefs to turn research straight into a writing plan.
Frequently asked questions
Does Content Explorer only search my own site?
No — it searches content across the web for a given topic, so you can see what's already ranking and being shared before you write.
Can I filter by how recent the content is?
Yes — results can be filtered by publish date, minimum estimated traffic, and sorted by traffic or social engagement.
Does this replace keyword research?
It complements it — keyword research tells you what people search for; Content Explorer shows what's already been written for it.