Keyword Rank Tracking & SERPs
Track your keyword positions over time, see the actual search results page for any keyword, and compare your visibility directly against the competitors you choose.
Automated keyword tracking
Add the keywords you care about and SEO Web Data checks your ranking position on a regular schedule, building a history you can look back on to see what's improving and what needs attention.
- Track keywords per website
- Ranking history and trend charts
- Group keywords by topic or page
Real search result snapshots
See the actual search engine results page for any tracked keyword — who else shows up, in what order, and how your listing compares — rather than just a bare position number.
- Full SERP snapshots
- Featured snippets and other result types
- Local and desktop/mobile views
Competitor tracking
Add the competitors you actually compete with and see how your visibility for shared keywords stacks up against theirs, so you know where you're ahead and where there's ground to make up.
- Side-by-side ranking comparison
- Visibility trends over time
- Shared-keyword overlap
PPC research
See which keywords any domain is bidding on, the ad copy they're using, and an estimate of their monthly paid search spend.
- Paid keywords with volume and CPC
- Actual ad copy captured
- Estimated monthly spend
Keyword research depth
Keyword difficulty, related terms and questions, bulk analysis of up to 200 keywords, and automatic topic clustering from a seed keyword.
- Difficulty score out of 100
- Bulk analysis of up to 200 keywords
- Automatic topic clustering
Keyword cannibalisation
Find your own pages competing for the same search and decide whether to merge, re-target or link them.
- Same keyword, different pages flagged
- Dismiss intentional pairs for good
- Works from rankings you already track
Rankings show where you appear in a list of links, but many people now get a written answer instead. AI Search Visibility sits alongside rank tracking and shows whether AI assistants name or cite your brand for the same topics.