Local SEO & Google Business Profile

Local customers search differently — SEO Web Data tracks how you show up in local results, helps you manage your Google Business Profile, and keeps you on top of the reviews shaping your reputation.

Availability note: Google Business Profile management depends on Google approving access to its Business Profile APIs. Until that approval is in place it is shown in the app as temporarily unavailable; local rank tracking does not depend on it.

Local rank tracking

Track how your business appears in local search results across the specific locations that matter to you, so you know exactly where you stand in the searches your local customers actually run.

  • Location-specific rank tracking
  • Map pack visibility
  • Track multiple locations

Read more about Local rank tracking →

SEO Web Data local rank tracking map pack visibility grid

Google Business Profile management

Keep your business information accurate and see how your profile is performing, without leaving the dashboard you already use for the rest of your SEO.

  • Profile details in one place
  • Performance overview
  • Alongside your other local data

Read more about Google Business Profile management →

SEO Web Data Google Business Profile management screen with profile details and posts

Review monitoring

Keep track of new customer reviews as they come in, so nothing slips through the cracks and you can respond while it still matters.

  • New review notifications
  • Review overview by location
  • Track trends over time

Read more about Review monitoring →

SEO Web Data review monitoring showing recent reviews across sources

Citation & listing management

See where your business is already listed across Google, Bing, Apple Maps, Facebook and Yelp, and whether each listing's name, address and phone match your reference profile.

  • Checks across five major directories
  • Name / address / phone match status per listing
  • Consistent, partial, inconsistent or not-found status

Read more about Citation & listing management →

SEO Web Data citation management tab showing directory listings and NAP match status
What this is trying to achieve: The goal: give local and multi-location businesses the same clarity on local search that the rest of the platform gives on organic search. Included on plans with local SEO enabled — see Pricing.