Review monitoring
Keep track of new customer reviews as they come in, so nothing slips through the cracks and you can respond while it still matters.
What's included
- New review notifications
- Review overview by location
- Track trends over time
New reviews are surfaced as they come in rather than requiring a manual check of your profile, so a response — thanking a happy customer or addressing a complaint — can happen while it still matters most.
Trends over time make it easier to notice a genuine shift in customer sentiment, rather than reacting to individual reviews in isolation.
How it works
Connected review sources are checked on an ongoing basis, and new reviews appear in your dashboard as they come in rather than requiring a manual check of your profile. Each review is timestamped and attributed to the right location, which matters as soon as a business has more than one branch to keep track of.
Because review history is kept over time, it sits alongside local rank tracking data on the same timeline — useful when a run of new reviews lines up with a shift in map pack visibility, since review volume and recency are a known local ranking factor.
Why staying on top of reviews matters
A review left unanswered for two weeks has usually already done whatever damage or good it was going to do — the value of a fast response, positive or negative, drops off quickly. Reviews are also one of the few ranking signals a competitor genuinely can't copy from you, which is part of why they matter as much for local SEO as for reputation.
- Responding while it still matters — a complaint addressed the same day reads very differently to a future customer than one answered a month later.
- Spotting a genuine trend — one bad review is noise; five in a week pointing at the same issue (slow service, a specific product) is a signal worth acting on operationally, not just replying to.
- Multi-location comparison — seeing review volume and sentiment side by side across branches can surface a location-specific problem long before it shows up in revenue.
- Sentiment over time — tracking whether reviews are trending more positive or negative gives an early read on service quality shifts before they show up in revenue.
Review activity also feeds naturally into reporting, so a client or stakeholder update doesn't need a separate export from a review platform.
Frequently asked questions
Which review sources are supported?
Google reviews are supported as standard, connected the same way as Google Business Profile management; additional sources depend on your plan.
Can I reply to reviews from the dashboard?
Review monitoring is focused on visibility and trends; replying happens through the connected platform itself, with the alert giving you the heads-up to go do it promptly.
Will I be notified immediately?
New reviews are surfaced through the same alerting used across the rest of the dashboard — see alerts inbox & webhooks for how notifications reach you.
Does this cover reviews left before I connected my account?
Existing review history is pulled in at connection time where the source platform allows it, so you’re not starting from a blank slate.