Backlinks & Competitor Intelligence
Understand who links to your website, spot new and lost backlinks as they happen, and track how your competitors' own visibility and link profiles are moving.
Backlink database
Browse the backlinks pointing at your website, including the referring domain, the anchor text used, and when each link was first seen — a clear picture of your current link profile.
- Referring domains & individual backlinks
- Anchor text overview
- Third-party authority context
New & lost backlink alerts
Get notified when you gain a valuable new backlink, or lose one you had — so you can follow up on new opportunities and investigate drops before they affect your rankings.
- New backlink notifications
- Lost backlink notifications
- Backlink history over time
Competitor intelligence
Track the competitors you choose and follow how their rankings, content and backlink profile are changing, so you're never caught off guard by a rival that's pulling ahead.
- Competitor ranking comparison
- Competitor content gaps
- Ongoing tracking, not a one-off snapshot
Domain overview
Look up estimated organic traffic, ranking keywords and top pages for any domain and country — a prospect's, a competitor's, or your own.
- Estimated traffic for any domain
- Full ranking-keyword breakdown
- Top pages by estimated traffic
Keyword gap explorer
Compare your domain against a competitor's to see keywords you're missing entirely, ranking behind on, or already ahead on.
- Missing, behind and ahead keyword sets
- Search volume and difficulty per keyword
- Free once both domains are stored
Link risk & toxicity score
Every backlink and referring domain gets an automatic 0–100 risk score with plain-English reasons, so you know which links deserve a closer look — or a disavow.
- Automatic 0–100 risk score per link and domain
- Plain-English reasons behind every score
- One-click "send high-risk domains to Disavow"
Knowing who links to you and your rivals is only half the job. The Link Building workflow turns that data into a list of sites worth contacting, a pipeline to track your outreach and reminders when a follow-up is due.
The sources AI assistants cite are often the sites that earn the most links in your market. AI Search Visibility lists the most-cited sources for your questions, so you can see where a mention or link would count.