Competitor intelligence
Track the competitors you choose and follow how their rankings, content and backlink profile are changing, so you're never caught off guard by a rival that's pulling ahead.
What's included
- Competitor ranking comparison
- Competitor content gaps
- Ongoing tracking, not a one-off snapshot
Tracking is ongoing and covers more than just rankings — content and backlink profile changes for tracked competitors are followed too, giving a fuller picture of how a rival is actually growing, not just where they currently rank.
This is scoped to the competitors you explicitly choose to track, account-wide, so the picture stays focused on rivals that actually matter to your business.
How it works
You choose the competitors to track, and from then on their rankings, content and backlink profile are all followed on an ongoing basis — not a one-off snapshot — scoped account-wide so the picture stays focused on rivals that actually matter to your business rather than every site that happens to rank nearby.
This builds directly on the same tracking used in rank tracking competitor comparison, extending it to cover backlinks and content, not just position — the fuller picture of how a rival is actually growing.
Why the fuller picture matters
Two competitors that outrank you by the same margin can be doing completely different things to get there — one might be earning genuinely strong editorial backlinks, the other might be publishing content at a pace you haven't matched. Knowing which is which changes what you'd actually do about it; ranking data alone can't tell you that.
- Backlink profile comparison shows whether a competitor's ranking strength is coming from link authority you could realistically compete with, or a moat that would take years to close.
- Content gap comparison against tracked competitors highlights topics they cover that you don't — often a faster win than trying to outrank an already-strong page.
- Early warning — ongoing tracking means a competitor pulling ahead shows up as a trend, not a surprise at the end of a quarter.
- A one-page summary of a rival's traffic and top pages is available any time from domain overview, and keyword gap lines their rankings up against yours term by term.
- Historical comparison — because tracking is ongoing, you can see not just where a competitor stands today but how quickly they got there.
For the full backlink detail behind the comparison, see the backlink database; for content-specific gaps, see content audit & gap analysis.
Competitor intelligence covers how rivals perform in search. To see how often AI assistants recommend them, add them to AI share of voice and compare the results.
Frequently asked questions
How many competitors can I track?
The number of tracked competitors scales by plan — see Pricing.
Is this the same as the competitor comparison under rank tracking?
It builds on the same tracked set and rankings — see competitor tracking — but adds backlink and content comparison on top.
Can I change tracked competitors later?
Yes, the set isn't locked in and can be updated as your market changes.
Does this include competitors’ technical SEO issues?
Competitor intelligence focuses on rankings, backlinks and content; for your own site’s technical detail, see technical SEO checks.