Every feature, organised by what you're trying to do
SEO Web Data covers technical SEO, rankings, content, backlinks, local SEO, monitoring, domain tools, reporting and agency tools — grouped here so you can go straight to what matters to you. Every feature runs on real crawl, ranking and Google data for your own site; what's included depends on your plan — see Pricing.
Site Audits & Technical SEO
Crawl every page of your site, find every technical and on-page SEO issue, and get a prioritised, plain-English fix list.
Keyword Rank Tracking
Track your rankings for the keywords that matter, see the real search results around you, and keep an eye on your competitors.
Search Console & Analytics
Connect Google Search Console and Analytics to see real clicks, impressions and traffic alongside your SEO data — plus opportunities worth acting on.
Content & AI Tools
Find content gaps, get AI-assisted briefs and on-page suggestions, and ask an AI SEO Assistant questions about your own site's data.
AI Search Visibility
See whether ChatGPT and other AI answer engines name or cite your brand, how you compare with competitors, and whether your visibility is rising or falling.
Backlinks & Competitor Intelligence
See who links to your site, track new and lost backlinks, and keep tabs on the competitors you actually care about.
Link Building Workflow
Find sites that link to your competitors but not you, spot broken-link opportunities, track outreach from prospect to won link, and get follow-up reminders.
Local SEO & Google Business Profile
Track local search rankings, manage your Google Business Profile, and keep an eye on customer reviews — all from the same dashboard.
Monitoring & Alerts
Get notified the moment something changes — a ranking shift, an SEO issue, a site outage, or a certificate about to expire.
Domain Tools
Check any domain in seconds: a scored health check, DNS lookups, SPF, DKIM and DMARC, SSL and security headers, WHOIS data and record generators.
Reports & White Label
Generate polished SEO and website health reports, schedule them to send automatically, and present it all under your own brand.
Built for Agencies
Manage every client website under one account, bring your team on board with the right access, and give clients their own read-only view.
API & Integrations
Pull your data into your own tools with a public API, push events out with webhooks, and export data in the format you need.
Sera AI Assistant
Ask our AI assistant about features, plans, getting started or general SEO, with answers from our own guides and a person one click away.
Advanced SEO Insights
SEO debt and forecasting, release monitoring, AI crawler readiness and SEO autopsy — higher-level analysis that answers what to do next.