Topic research
Turn a vague idea like "garden sheds" into a structured plan: the sub-topics people search for, the questions they ask and the headlines already working, each one a click from a brief or your content calendar.
What's included
- Sub-topics grouped from related keywords
- Common questions and headline ideas with search volumes
- One click to an AI brief, the writing assistant or the calendar
Enter a topic and a country and the tool gathers the related searches, then groups them into sub-topics by the words they share. You see how big each group is, which questions people ask and what headlines are already ranking, so a single topic becomes a list of pages you could write.
Each sub-topic can be sent straight to an AI content brief, opened in the live writing assistant or added to the content calendar.
How it works
The grouping is rule-based rather than AI-generated: keywords that share the same distinguishing words are put together, and the group takes its name from those words. That makes the result consistent from run to run and means it uses no AI credits. Search volumes are estimates, and results are stored so you can come back to them later.
Why start from a topic, not a keyword
- Cover a subject in depth — a main page plus supporting pages for each sub-topic is how you build authority on a subject.
- Answer real questions — the questions list gives you headings and FAQ sections that match what people ask.
- Fewer gaps — seeing the whole topic at once shows the angles you would otherwise miss.
What it does not do
Topic research is a planning aid. It does not write the content, and volume figures are estimates from search data rather than exact counts. Use them to compare ideas with each other.
Works with the rest of the platform
Use keyword research when you want difficulty scores and bulk analysis, and the content explorer to see what is already ranking for a topic.
Frequently asked questions
Is AI used to group the topics?
No. Grouping is rule-based, from the words the keywords share, so it is consistent and costs no AI credits.
Are the search volumes exact?
No. They are estimates. Use them to compare topics rather than as exact counts.
Does it use my keyword allowance?
A new topic run uses part of your keyword allowance. Repeating the same topic within a week is shown from storage and is free.
Can I turn a sub-topic into a content brief?
Yes. Each sub-topic links straight to an AI content brief, the writing assistant and the content calendar.