A transparent SEO score and fix list
Every website gets a clear 0–100 score, broken down by category, backed by the actual issues found on your site. Instead of a mystery number, you get a prioritised list of exactly what to fix first — and can track the score improving over time as issues are resolved.
What's included
- Category-by-category breakdown
- Prioritised action plan
- Website Health trend over time
The score exists to answer one question at a glance: is this website's SEO health improving or getting worse. Category breakdowns (technical, on-page, content, performance) show which area is dragging the overall number down, rather than leaving you to guess.
The fix list is ordered by impact, not by when an issue was found, so the first item on it is genuinely the best use of the next hour of work — and each one links straight to the affected pages. On a connected WordPress site, many of these fixes can go straight from the list to applied on your site with one click.
How it works
The score is built from the same data as everything else in this feature group — every issue found by technical checks and on-page analysis feeds into it — broken down by category (technical, on-page, content, performance) so a falling number always has a visible cause rather than being a black box you have to trust.
Because the score recalculates after every crawl, it moves in step with your actual site, not on a fixed monthly cycle — fix the top item on your list and the improvement shows up the next time a crawl completes.
Why a transparent score matters
An SEO score that can't be explained is close to useless — it tells you something is wrong without telling you what, which makes it impossible to prioritise or to prove progress to anyone else. A score built from named, categorised issues does both: you know exactly what's dragging the number down, and you have evidence when a client or manager asks what actually improved.
- Category breakdowns show whether a low score is a technical problem, a content problem, or both — very different fixes.
- The fix list is ordered by impact, not by when an issue was discovered, so the first item genuinely is the best use of the next hour of work.
- Trend over time turns "is our SEO getting better" from a guess into a chart, which is often the single most useful thing to show in a client report.
- Site-wide vs. page-level view — see the overall account score or drill into a single page’s contribution to it, depending on what the conversation calls for.
Frequently asked questions
How is the score calculated?
It's built from the underlying issues found by technical and on-page checks, weighted by category — not an external or estimated metric.
How often does it update?
The score recalculates after every crawl, so it reflects your site's current state.
Can I share the score with a client?
Yes — it's designed to be included in SEO & website health reports, with the category breakdown intact.
Is the fix list the same for every website?
No — it’s generated from that specific website’s own crawl and issue data, so it reflects what actually needs attention on that site.