White label & client portal
On plans that include white-labeling, replace SEO Web Data's own branding with your agency's logo and colours across reports and the client portal, so clients see your brand, not ours.
What's included
- Your logo & colours on reports
- Branded client portal
- Included on higher-tier plans — see Pricing
On plans that include white-labeling, your agency's own logo and colours replace SEO Web Data's branding across both reports and the client-facing portal, so what a client sees looks like it came entirely from you.
The client portal itself is read-only and scoped to exactly that client's own websites — see Built for Agencies for how client logins work.
How it works
On plans that include white-labeling, your agency's own logo and colours replace SEO Web Data's branding across both reports and the client-facing portal, so what a client sees looks like it came entirely from you, not from a third-party tool they've never heard of.
The client portal itself is read-only and scoped to exactly that client's own websites — see client portal for how that access is set up and controlled. Agencies on the top tier can take white-labeling further with a custom portal domain, so the login itself lives at an address that looks like your own.
Why white-labeling matters for an agency
Clients hire an agency, not a piece of software — a report or portal that visibly says "powered by [some other company]" undercuts that relationship, however good the underlying tool actually is. White-labeling removes that friction entirely, so every touchpoint a client has reinforces your agency's own brand rather than someone else's.
- Consistent brand experience across reports and the portal, matching whatever else a client already sees from your agency.
- No explaining a third-party tool — clients don't need to understand or trust a platform they've never directly engaged with.
- Professional presentation at scale, without a design team rebuilding report templates by hand for every client.
- Custom domain support on eligible plans, so even the portal’s web address can carry your agency’s own branding rather than SEO Web Data’s.
Frequently asked questions
What exactly gets white-labeled?
Both scheduled and one-off reports and the client portal can carry your logo and colours instead of SEO Web Data's.
Is white-labeling available on every plan?
It's included on higher-tier plans — see Pricing for current plan details.
Does the client see any SEO Web Data branding at all?
No — on plans with white-labeling enabled, SEO Web Data's own branding is replaced throughout the client-facing surfaces.
Can I white-label for some clients but not others?
White-labeling is an account-level setting, so it applies consistently rather than needing to be toggled per client.