Brand mentions monitor
Find places across the web where your brand is mentioned but not linked to, so you can ask for the link you're missing — a much warmer outreach conversation than a cold pitch.
What's included
- Ongoing monitoring for your brand name
- Linked, unlinked and sentiment status per mention
- One-click conversion into an outreach prospect
Every mention found is tagged as already linked or unlinked, with a rough sentiment read, and filterable by status so you can focus on the unlinked, positive mentions most worth following up on.
An unlinked mention feeds straight into your outreach pipeline as a prospect, with the mention itself as the reason for the ask — a faster, warmer starting point than a cold list.
How it works
Set the brand name(s) or terms to monitor and how often to check, and new mentions accumulate over time with their link status, sentiment, and source. A trend view shows mention volume over time, so a spike after a campaign or a press mention is easy to spot.
Why unlinked mentions are worth chasing
- Warmer than cold outreach — the site has already chosen to write about you; asking for a link is a small, reasonable follow-up.
- Higher win rate — turning an existing mention into a link is typically easier than earning one from scratch.
- Feeds an existing workflow — mentions become prospects in the same pipeline used for every other link-building effort.
Web and social mentions
Each mention is now labelled as a web page or a social post, so you can filter between them, sort social posts by engagement and export both. Social posts can be added to your outreach pipeline as prospects with the post link and platform saved. See social mentions & outreach for how it works.
Frequently asked questions
How is a mention's sentiment determined?
Each mention gets a rough automatic sentiment read (positive, neutral, negative) alongside its link status, to help prioritise which ones are worth a friendly outreach ask.
Can I monitor more than one brand or product name?
Yes — you can monitor multiple names or terms and see mention counts and trends broken down by each one.
What happens when I convert a mention to a prospect?
It's added straight to your outreach pipeline with the mention's source page pre-filled as context for the ask.
Are social posts included?
Yes. Mentions on social platforms are labelled as social, show the engagement reported for the post, and can be turned into outreach prospects. They come from the same lookup, so there is no extra cost.