Google Analytics, alongside it
Bring in traffic, engagement and conversion data from Google Analytics so you can see SEO performance and the actual business impact side by side, instead of in two separate tools.
What's included
- Traffic and engagement by landing page
- Conversion visibility
- One connected view with SEO data
Rankings and clicks only tell half the story — Analytics data shows what happens after someone lands on the page: how they engage, and whether it leads to a conversion. Bringing it into the same dashboard means SEO effort can be judged by actual outcomes, not just visibility.
Landing-page-level traffic and engagement sit next to that same page's SEO score and issues, making it easier to see which technical or content problems are the ones actually costing conversions.
How it works
Once connected, Google Analytics traffic, engagement and conversion data sits next to Search Console data for the same pages, so you're not switching between two separate tools to understand the full journey from search result to outcome. Landing-page-level traffic and engagement appear next to that same page's SEO score and issues.
Conversion data is pulled in the same way, so the business impact of a page — not just its visibility — is part of the same view.
Why rankings alone aren't the point
Rankings and clicks only tell half the story — what happens after someone lands on the page is what actually determines whether SEO work is paying off. A page that ranks well and gets clicks but converts poorly is a very different problem to a page that simply isn't visible, and the fix for each is completely different.
- Judging SEO by outcomes, not just visibility — a ranking improvement that doesn't move conversions is worth knowing about.
- Spotting technical issues costing conversions — a slow-loading page or a confusing heading structure often shows up first as an engagement problem before it shows up as a ranking one.
- One report, not two — combining both data sources means a client report can speak to business impact directly, not just search metrics.
- Goal and event tracking carries through as well, so a specific conversion action — not just a generic pageview — can be tied back to the SEO work behind it.
Frequently asked questions
Does this require Google Analytics 4 specifically?
The connection is built against Google's current Analytics platform, so make sure your property is set up and reporting correctly before connecting.
Can I see conversion data by landing page?
Yes — traffic, engagement and conversions are all shown at the landing-page level, next to that page's SEO data.
Do I still need Search Console connected too?
Yes — see Google Search Console, connected; the two are meant to be used together, not as alternatives.
Does this work with multiple GA4 properties?
Yes — each website in your account can be connected to its own corresponding Analytics property.