SEO change detection
Get flagged when something meaningful changes on your site or in your rankings — a title tag edited, a page that stopped being indexable, a sudden ranking move — so you catch problems while they're still small.
What's included
- Significant SEO change alerts
- Ranking movement alerts
- New issue alerts
Not every change to your site is intentional — a title tag edited by mistake, a page that lost its indexability after a template change, a sudden and unexplained ranking move — and this is built to flag exactly those kinds of changes as they happen, rather than leaving them to be discovered in a monthly report.
Alerts include enough context to understand what changed, so investigating doesn't mean starting from a blank page each time.
How it works
Not every change to your site is intentional — a title tag edited by mistake, a page that lost its indexability after a template change, a sudden and unexplained ranking move. This runs on every crawl and comparison pass and is built to flag exactly those kinds of changes as they happen, rather than leaving them to be discovered in a monthly report or, worse, in a traffic graph weeks later.
Alerts include enough context — what changed, from what, to what — that investigating doesn't mean starting from a blank page each time. Detected changes feed into the same stream as everything else in alerts inbox & webhooks.
Why catching change early matters
Most damaging SEO mistakes aren't dramatic — they're small, accidental, and easy to miss: a developer pushes a template update that strips meta descriptions site-wide, a CMS update quietly adds a noindex tag to a content type, a redirect rule gets misconfigured during a migration. Each one is trivial to fix once spotted, and expensive the longer it goes unnoticed.
- Title and meta tag changes caught immediately, before they've had time to affect click-through rate at scale.
- Indexability changes flagged the moment a page stops being crawlable, rather than after it silently drops out of search results.
- Unexplained ranking moves surfaced alongside the technical context needed to understand whether they're related to a site change at all.
- Structured data and schema changes are tracked too, since a template update can silently break markup that previously earned a rich result.
For the uptime and certificate side of monitoring, see uptime, SSL & performance monitoring.
Frequently asked questions
How quickly are changes detected?
Detection runs on the same crawl and comparison schedule as the rest of the dashboard — frequency scales by plan, see Pricing.
Can I get these alerts pushed to Slack or another tool?
Yes, on plans with webhook access — see alerts inbox & webhooks.
Does this cover ranking changes as well as on-site changes?
Yes — both are treated as signals worth flagging, since a change in one often explains a change in the other.
Will I be alerted about changes I made intentionally?
Yes — detection doesn’t distinguish intent, so an intentional change is flagged the same way; that’s usually useful confirmation it went live as expected.