Traffic analytics & market explorer
Estimated traffic analytics for any domain — organic versus paid split, trend over time — plus a market explorer that compares several players in the same space side by side.
What's included
- Estimated organic and paid traffic split
- Traffic trend over recent months
- Side-by-side comparison of multiple domains
Look up a single domain for its estimated traffic breakdown and trend, or add several domains at once in the market explorer to see relative share of estimated search traffic across a whole competitive set, not just one rival at a time.
Every figure is a provider estimate rather than a confirmed analytics number, clearly labelled as such throughout — useful for directional comparison, not exact traffic counts.
How it works
A single-domain lookup shows monthly estimated traffic with an organic/paid split and a trend chart; the market explorer takes a list of domains and shows their estimated traffic share against each other, so you can see who's genuinely leading a market rather than guessing from organic rankings alone.
Why compare a whole market at once
- Beyond one rival — see where you sit against every real competitor in a space, not just the one you happen to be tracking closely.
- Organic and paid together — a domain leading on paid traffic but weak organically tells a different story than the reverse.
- Pairs with domain overview — drill into any one domain's domain overview for the keyword-level detail behind the traffic estimate.
Reuses what you have already looked up
If you have already run a domain overview for a site in the last week, its traffic figures are used instead of being fetched again. A comparison where every domain is covered needs no new data at all, and results say which domains were reused. Market explorer does the same for your own domain.
Frequently asked questions
How many domains can I compare at once?
The market explorer supports comparing several domains together in one view; add or remove domains to adjust the comparison set.
Is this the same as my connected Google Analytics data?
No — this is a provider estimate for any domain, including ones you haven't connected Analytics to; your own connected GA4 data is shown separately and is exact, not estimated.
Does it include paid as well as organic traffic?
Yes — estimated traffic is broken down into organic and paid, both for a single domain and across the market explorer's comparison.
Does it fetch data I already have?
No. Domains you looked up in a domain overview in the last week are taken from that stored lookup, and only the rest are fetched.